The Hottest Trends in Fries

It’s all about the flavour-forward dipping sauces

Diners today, particularly younger ones, seek out bold flavours and customizable dining experiences. French fries will always be on-trend, but the secret to making yours stand out lies in how you dress them up. Start with a great fry—salty, crispy perfection. Then, build quick, flavourful dipping sauces—the easiest pathway to craveability.

TOP 5 Dipping Sauce Flavours

  • GRAVY, on 18% of Canadian menus, UP 55% since 2011
  • GARLIC, on 17% of Canadian menus
  • Aïoli, on 15% of Canadian menus, UP 284% since 2011
  • Mayo, on 14% of Canadian menus
  • Chipotle, on 12% of Canadian menus, UP 55% since 2011

How to Take Your Fries to the Next Level

Start with Heinz, Canada’s most-loved ketchup, then spike it with trending flavours:

soy sauce
HP Steak Sauce
malt vinegar
Lea & Perrins Worcestershire Sauce
Bull’s-Eye Original Barbecue Sauce
Richardson Ultimate Sriracha Sauce
curry powder
Pure Kraft Sweet Balsamic Vinaigrette

More Ultimate Dipping Sauces

  • Flavoured Mayos

    The rich flavour and texture of Kraft Mayo Real Mayonnaise gives you a perfect canvas for flavour innovation.

  • 1 cup mayo2 tsp.
    wasabi powder
    1 tsp. water
  • 1 cup mayo3 tbsp.
    Richardson Ultimate Sriracha Sauce
  • 1 cup mayo2 tbsp.
    Buffalo hot sauce
  • 1 cup mayo2 tbsp.
    HP Steak Sauce
  • Flavoured Dressings

    Another great way to put your favourite SKUs to work for you. Rely on Kraft Heinz Dressings for consistency and high quality, then embellish for french fry fun.

  • 1 cup Kraft Rancher’s Choice Dressing3 tbsp.
    Richardson Ultimate Sriracha Sauce
  • 1 cup Kraft Thousand Island Dressing2 tbsp.
  • 1 cup
    Renee’s Caesar Dressing
    2 tbsp. Bull’s-Eye Original Barbecue Sauce
  • 1 cup
    Kraft Rancher's Choice Dressing
    2 tbsp.
    roasted onion

National Treasure

BBQ Mac ’N’ Cheese Poutine

Chefs across the country are riffing on the Montreal classic, poutine. Here’s our version, made craveable with Kraft Dinner and Bull’s-Eye Bold Original Barbecue Sauce.

BBQ Bacon Cheddar Burger-Loaded Fries

Poutine is up 22%3

Loaded fries are up 12.5%2

Fries — Fully Loaded

Show off your culinary creativity with a familiar and well-loved base of french fries. Specialty sauces, chile peppers, melty cheeses—they all help build personality into your shareable fries.


Spicy flavours are up 56% in appetizer fries since 20145.
Rely on Kraft Heinz Sauces—#1 in the sauce category—for next-level spice. From Richardson Ultimate Sriracha Sauce to Renée’s Spicy Thai.

  • 1Datassential Canadian MenuTrends, 2016
  • 2Technomic's 2016 Canadian MenuMonitor, two-year growth on menus
  • 3Technomic's 2016 Canadian MenuMonitor, two-year growth on menus
  • 4Technomic 2016 Canadian MenuMonitor
  • 52016 Technomic Inc. Canadian Foodservice DigestTM
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