Planting Flavour

Planting Flavour

Leverage the growing demand for plant-based menu items

Diners today are looking for more plant-based foods—from burgers and bowls to tacos and bar snacks. Market research firm Nielsen reveals that an astounding 43% of Canadian consumers are actively trying to incorporate more plant-based protein into their diets, starring ingredients like legumes, soy products, nuts and more. This means they’re looking for plant-derived proteins on foodservice menus, too. One thing we know for sure: they won’t sacrifice on the overall dining experience. Here are easy, flavourful ways to monetize this growing food trend.

Whether you’re building out a power protein breakfast bowl or a plant-based burger, flavour needs to stay in deep focus. The smart strategy here is to layer on-trend,
assertive flavours. Turn to Kraft Heinz products to help amp up flavour and deliver signature experiences that keep your guests coming back for more.

This burgeoning demand for better protein gives Canadian restaurants and food services a chance to INCREASE SALES AND PROFITS.

The Good Food Institute, January 2019

plant-based breakfast

breakfast veggie hash

roasted
sweet
potato

cannellini
beans

roasted
onion

Veggie Hash

avocado toast

puréed
avocado,
cannellini
beans, garlic,
lime juice

thick
whole-grain
toast

poached
egg

Tapatío
Hot
Sauce

Avocado Toast

plant-based bowls

banh mi quinoa bowl

red quinoa
dressed with
Renée’s
Greek Feta
Dressing

radish

pickled
cucumber

cilantro

crispy
chickpeas

drizzle of
Kraft Mayo
Real
Mayonnaise

sambal

lime juice

Banh mi quinoa bowl

hummus bowl

beet
hummus

carrots
glazed in
Richardson
Ultimate
Sriracha
Sauce
+ honey

turmeRic-
pickled
onion

chile-dusted
edamame

Hummus bowl

People want plant-based burgers more so than any other application. And depending on the population, they’ll pay a premium too; foodies and younger generations are the most willing to open their wallets and will play a central role in kickstarting trend adoption.

DatassentiaL Foodscape 2018

Signals from home

The new Canada Food Guide is reinforcing the message around plant-based eating. Its guidelines say to eat plenty of vegetables and fruits, whole grain foods and protein foods. It also suggests choosing protein foods that come from plants more often. Learn More

Better Be BOCA
Signature Spreads
Kraftworks - Sign Up