Make your menu stand out with quick, signature moves.
Who doesn’t know and love sandwiches? This familiarity by consumers sets up an ideal platform for chefs around creative flavour play. They can deliver trending ingredients while staying in the safe realm of the beloved sandwich. Condiments offer a great pathway to sandwich innovation—offering that desired flavour and texture boost while taking the profile in wonderful directions, from Korean- and Mexican-inspired to a fan favourite dialed up a notch or two.
The Kraft Heinz culinary team serves up easy ways to make your sandwich condiments sing with flavour. We’ve also got a few creative ways to translate sandwiches like the Cubano for your operation.
According to Technomic’s 2018 Canadian Sandwich Category Menu Insights,
“Ethnic flavours, especially spicier varieties, show growth potential.”
Here are a few ways to leverage them on your sandwich menu.
reimagine the classics
There’s a lot to love about a classic turkey or ham sandwich. Consider amping up flavour here while delivering something memorable. When going after a younger audience, it’s good to note that nearly half of consumers under 35 are likely to try new flavours when ordering sandwiches, according to Technomic’s 2018 Sandwich Consumer Trend Report.
4 sandwich opportunities
What’s the next big thing in global sandwiches? It’s difficult to predict, but our culinary team sees big opportunity in a number of trend-forward builds that lead with really great flavours.
The torta is a layered sandwich on a crusty, hearty white roll that offers good structure. There’s a lot of room for interpretation here—all while delivering on the promise of a Latin flavour experience.
Shaved beef with peppers, green onions, bean sprouts, carrots and fresh cilantro with Diana’s Pad Thai Sauce on a garlic baguette
This Vietnamese sandwich sports bright flavours along with meaty ingredients, tucked into a French baguette. It’s another sandwich that invites translation—from the combination of fresh herbs to the spread on the bread.
Brought to New Orleans, Louisiana, by Italian immigrants, the muffuletta stars a savoury combination of vegetables, meats and peppers. It’s hearty and satisfying, and open to creative add-ins for a signature version.
Out of these four sandwiches, the Cubano is probably the most familiar, delighting diners with its delicious blend of roast pork, ham, cheese and pickles. Adaptation and translation lead to signature results.
Aioli is in the TOP 3 CONDIMENTS paired with sandwiches, according to Technomic’s MenuMonitor, Q4-16 to Q4-17.