Designed Burger

Better Together

Maximize the menu potential behind brands that were meant to be together

Today’s best power couple is Kraft Heinz. This new company represents an impressive portfolio of market-leading brands. By playing off each other’s strengths, Kraft and Heinz foodservice products give you an operational advantage. The brands you count on most—and the brands your customers love—are now all under one roof. Not only does that make life a little easier, it also opens up a world of creative cross-utilization.

Heritage Matters

CUSTOMERS today appreciate a good story, and they’re increasingly looking to deepen their emotional connections to the brands and products they consume. Both Kraft and Heinz bring a rich tradition of heritage brands to the table—ones that resonate with consumers as familiar, nostalgic and trustworthy.

ESTABLISHED IN 1904 - Kraft - 112-YEAR LEGACY ESTABLISHED IN 1909 - Heinz - 107-YEAR LEGACY

Better Together

TAP INTO THE POWER LINEUP OF TOP BRANDS your customers love. With the union of Kraft and Heinz, we now offer an impressive number of market-leading products—all under one roof.

Kraft, Heinz, Philadelphia, Diana Sauce, Corn Nuts, HP Sauce, Escalon, Pure Kraft Dressings, Velveeta, Bull's-Eye, Crystal Light, Lea & Perrins, TrueSoups by Heinz, Renee's, Cracker Barrel, Kraft BBQ Sauce, Maxwell House, Kraft Dinners, Chef Francisco, Richardson, Cheez Whiz, Kraft Mayo, Kool-Aid, Kraft Peanut Butter, Rothbury Farms, Kraft Dressings, P'tit Quebec, Miracle Whip, Country Time, Jell-O

Flavour Partners

HERE ARE SOME OF OUR MOST ICONIC BRANDS, along with ideas on using them to build flavour and maximize cross-utilization.

Heinz Ketchup

Heinz Ketchup is what Canadian diners want to see in restaurants. In fact, 70% can taste the difference between Heinz Ketchup and other brands.1

Jazz Up Your Fries & Burgers with Flavoured Ketchups

Sriracha Honey Ketchup
Heinz Ketchup
+
Richardson Ultimate Sriracha Sauce
+
Kraft Honey
Smoky BBQ Ketchup
Heinz Ketchup
+
Bull’s-Eye Bold Original Barbecue Sauce
Balsamic Ketchup
Heinz Ketchup
+
Kraft Balsamic Vinaigrette

Philadelphia Cream Cheese

Philadelphia Cream Cheese is the #1 consumer cream cheese brand, loved for its creamy, rich profile.2 You love it for its consistency, high quality and workhorse potential.

Turn Sandwiches into Signatures

Steak Sauce Sandwich Spread
Philadelphia Cream Cheese
+
HP Steak Sauce
Creole Dijon Spread
Philadelphia Cream Cheese
+
Renée’s Creole Dijon
Cilantro-Lime Spread
Philadelphia Cream Cheese
+
Kraft Cilantro Lime Dressing

Kraft Heinz Dressings

Kraft Dressings were voted “Most Trusted Brand” in salad dressings, and Kraft Heinz is the market leader within total refrigerated dressings.3 With a diverse portfolio that delivers on-trend profiles, the menu opportunity for flavour-forward, popular salad builds is huge.

Make Your Dressings Stand Out

BBQ Thai & Ranch Dressing
Pure Kraft Refrigerated Barbeque Ranch Dressing
+
Renée’s Spicy Thai
Sweet Teriyaki Dressing
Kraft Italian Dressing
+
Richardson Ultimate Teriyaki
Sriracha-Spiked Caesar
Kraft Creamy Caesar Dressing
+
Richardson Ultimate Sriracha Sauce

Kraft Heinz Spoonable Dressings

We make choosing your staples in this category easy. Kraft Heinz is the market leader in mayonnaise and spoonable dressings.4

Maximize Your Mayo

Sweet Thai Lime Mayo
Kraft Mayo Real Mayonnaise
+
Renée’s Tangy Thai
+
Kraft Honey
Sweet Balsamic Mayo
Heinz Mayonnaise
+
Kraft Balsamic Vinaigrette
Mango-Curry Mayo
Kraft Miracle Whip
+
Richardson Ultimate Pineapple Mango Curry Sauce

Kraft Heinz Sauces

The sauce makes the dish, adding craveable flavour with every bite. Kraft Heinz is the market leader in the sauce category, with 11% share of total sales.4

Add Wow Factor to Your Sauces

Savoury Burger Sauce
HP Sauce
+
Kraft Mayo Real Mayonnaise
Bistro BBQ Sauce
Kraft Bistro Sauce
+
Diana Sauce Gourmet Original
Satay Sauce
Renée’s Tangy Thai
+
Kraft Peanut Butter

Perfect Pairings

With so many products that go together, Kraft Heinz is a match made in foodservice heaven. Who benefits from this partnership? You do! All the pairings that today’s diners look for, we’ve got.

Creative Couplings

Your pathway to signature dishes is in your Kraft Heinz pantry! Here are a few ON-TREND WAYS to deliver the flavours your customers look for.

Chicken pizzas are among the top three fastest growing pizza categories.5
More than half of consumers say they order mayonnaise on their burgers.6
Spicy is among the TOP 5 flavours listed on Canadian menus.7
43% of diners are now looking for sweet-savoury flavour combinations.8

Barbecue Chicken Pizza Base—Allegro Classic Italian Pizza Sauce + Bull’s-Eye Bold Original Barbecue Sauce

Creamy Tomato Pasta Sauce—Allegro Sugo di Pomodoro Starter Sauce + Philadelphia Cream Cheese

Spicy Ranch Dip—Kraft Rancher’s Choice Dressing + Richardson Ultimate Sriracha Sauce

Thai Spiked Mayonnaise—Kraft Mayo Real Mayonnaise + Richardson Ultimate Thai Sauce

Korean BBQ Ketchup—Heinz Ketchup + Richardson Ultimate Barbecue Korean

Sriracha Tartar Sauce—Kraft Sauce Works Tartar Sauce + Richardson Ultimate Sriracha Sauce

Steak Sauce Sandwich Spread—Kraft Mayo Real Mayonnaise + HP Steak Sauce

Tabletop Condiments & Single Serve

Kraft Heinz has tabletop success locked up, offering a portfolio of powerhouse brands that your customers look for when dining out.

TABLETOP CONDIMENTS Heinz Ketchup Heinz Mustard Heinz Relish Heinz Vinegar Lea & Perrins Worcestershire Sauce Kraft Tartar Sauce HP Steak Sauce
SINGLE SERVE PORTION CONTROL
TABLE SPREADS Kraft Peanut Butter Kraft Honey Kraft Pure Jam Kraft Table Syrup Log Cabin Table Syrup Kraft RSVP Fruit Spread Philadelphia Cream Cheese Kraft Cheez Whiz
DRESSINGS & MAYO Kraft Dressings Heinz Dressings Pure Kraft Dressings Renée's Dressings Kraft Mayo Heinz Mayo Kraft Miracle Whip
SAUCES Heinz Dip Cups Richardson Tartar Sauce Heinz Seafood Sauce
KETCHUP & CONDIMENTS Heinz Ketchup Heinz Mustard Heinz Relish Heinz Vinegar
  • 1Kraft Heinz Proprietary Research, Ipsos July 2014
  • 2Ipsos, Brand Equity Deep Dive, December 2015
  • 3Direct Link, P/E 52 Weeks September 2015
  • 4manufactured in Canada from domestic and/or imported ingredients
  • 52015 Technomic Inc., MenuMonitor
  • 62015 Canadian Burger Consumer Trend Report
  • 72015 Technomic Inc.
  • 8Technomic Canadian Flavour Consumer Trend Report, 2015
CANADA’S MOST LOVED KETCHUP
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