Comfort food sells. Here's how to keep it fresh while delivering on its promise of nostalgia and tradition.
"Restaurants that stay open forever and a day typically specialize in comfort food dishes," says Maeve Webster, senior director of Datassential. "It's feel-good fare and good value, and comfort food makes consumers feel satiated on every level." The challenge is to make your comfort food outshine their mama's meatloaf and grandma's Sunday stew. Give it culinary edge, but keep it familiar. "Try these comfort food recipes," says Trevor Williams, corporate sous chef for Kraft Foodservice. "We developed them to satisfy your non-foodie customers while adding just enough originality in flavour and format to make it interesting for your patrons who seek more adventure on the plate."