Get ideas on how to menu a burger that leaves the competition behind
Canadian consumers have been on the lookout for the next great burger ever since premium offerings started taking shape on menus in 2011. From the house specialty at The Harbord Room in Toronto (dry-aged beef with sharp cheddar and caramelized onions on an egg bun) to the customizable array of 25 premium toppings at South Street Burger Co., the race is on to satisfy guests’ expectations with creative burger offerings.
According to Technomic, consumers are eating more burgers and seeking out premium builds. Below, numbers drawn from Technomic's 2013 Burger Consumer Trend Report illustrate how these two trends converge.
How Often Do Consumers Eat a Burger?1
2–3X a week
At least once a month
Today’s consumers are willing to pay more for a specialty burger than for a standard one, regardless of restaurant segment.1
of Canadian consumers would choose burgers described as "premium, signature or specialty."1
Customization is important to more than half of consumers polled: 68% place high importance on the ability to customize toppings or ingredients.1
TOP FIVE CHEESES
- 71% Cheddar
- 58% Mozzarella
- 56% Swiss
- 49% White cheddar
- 45% Monterey Jack
TOP FIVE PROTEINS
- 78% Beef
- 72% Chicken
- 48% Turkey
- 37% Salmon/other fish
- 35% Buffalo/bison
These recipes answer the call for a superior burger experience, incorporating on-trend and emerging sauce and cheese components.2
Stack up these trends for a surefire hit2
Growth in menu mentions since 2012
BBQ SAUCE 110.9%
THAI CHILI 98.7%* *single-year growth
GRILLED CHICKEN 150.6%
The (Big) Cheese
Just add cheese—it’s the quickest way to a premium burger profile.
The fun is in figuring out which cheese
is best suited for your burger and your budget.
Made from 100% Canadian milk, Kraft Natural Cheese Slices contain no antibiotics. They melt beautifully, drape burgers perfectly and are pre-portioned to help manage labour and food costs.
Natural sliced cheese is the overall preference, and cheddar is by far the most popular.1
With familiar flavours and a melty mouthfeel, Kraft Processed Cheese Products offer guests what they know and love. Stagger-stacked for ease of peeling with a longer shelf life than other cheeses, they deliver consistent, high-quality results with clear operational advantages.
Call them specialty or signature—either way, premium burgers can help boost profit margins and bring in more customers. With a few deft upgrades, it’s easy to elevate a basic burger to premium status.
Play with the Patty
Maximize flavour and distinction to the meat before it’s cooked.
By mixing in a high-impact ingredient, you’re adding wow factor from the inside out:
- Dark sesame oil
- Dried porcini
- Fresh herbs
- Grated white onion
- Herbed breadcrumbs
- Steak sauce
Make It About the Spread
Start with reliable and consistent condiments—like Kraft Mayo Real Mayonnaise, Kraft Rancher’s Choice Dressing or Kraft BBQ Sauce —then turn them into signature flavours with easy add-ins:
- Balsamic-fig mayonnaise
- Bourbon-spiked barbecue sauce
- Caesar dressing with sun-dried tomatoes
- Chipotle mayonnaise
- Honey-garlic barbecue sauce
- Horseradish steak sauce
- Sriracha ranch dressing