6 Opportunities with Sharing Plates
Get ideas on how to maximize the snacking and sharing trend.
Younger consumers—both millennials and Gen Z—are driving the growth of sharing plates on menus today. These influential demographics tend to seek out social, shareable, casual menus rather than the traditional three-course structure2. Bar snacks, small plates and appetizers may hold the promise of menu differentiation and guest loyalty. We offer four ways that might help you implement this strategy and six on-trend menu opportunities for sharing plates.
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Introducing sharing plates and snacks onto your menu doesn’t demand
a menu overhaul or serious expansion. Instead, it could be a simple
change in strategy. A few ideas:
Rename appetizer section with a modern term, such as “small plates,” “snacks” or “bites.”
Move side dishes into expanded sharing plates section.
a few items in entrée section so
they move into sharing plates.
Highlight seasonal items on this part of the menu, driving interest and return visits.
Small plates tend to have a higher average price compared with appetizers, and consumers often purchase several over the course of a meal3.
The average price of a sharing plate is $9.94, which is 11% more than the average appetizer2.
Looking to tweak your sharing plates menu? Leverage these six
trending categories to maximize consumer interest while delivering
signature flavour experiences.
- Chicken Pakoras with Creamy Coriander Chutney
1. SPICY STARTERS Spicy flavours
have grown 18%
- Pickled Jalapeño Won Ton Poppers
- BBQ-Ranch Pork Nachos
- Loaded BBQ Chicken Nachos
2 . Creative
up 19% on
Items with a “wow!”
factor can appeal
- Chicken Waffle Tenders
- Cheeseburger “Tots”
- Stuffed Meatballs
UP 18% on
- Brisket Meatballs with Tex-Mex Grits
- Chicken-Caesar Flatbread
- Madras Grilled Chicken Pizzas
“Chicken pizza” is
in the TOP 5 pizza
6. Decadent Mac
have grown by
38% since 20144.
- Habanero Mac & Cheese
- BBQ Brisket Mac & Cheese