Time to spread the love — and enhance the flavour

 
Canadians have become menu “explorers,” seeking out innovative flavours to enhance their dining experience and increasingly demanding ethnic food items1. Originality in flavour combinations can pay off in repeat traffic: 73% of Canadians say that if they try and like a menu item with an innovative flavour, they will be highly likely to return to that establishment2.
Inspiration at your fingertips
Kraft Miracle Whip

Changing up your menu to make it more on-trend and flavour-rich is only a trip to the pantry away. Here you can find inspiration in two popular staples, Kraft Mayo Real Mayonnaise and Kraft Miracle Whip Spread. Kraft Mayo was first introduced in 1922 in the US and debuted in Canada in 1930, while Kraft Miracle Whip Spread launched in 1933, so these brands are tried, tested and true.

"They truly are canvases or building blocks for exploration and creativity. You can add any number of spices, herbs and other ingredients to them to achieve a world of flavours."

How do you decide which to use?

Both Kraft Mayo Real Mayonnaise and Kraft Miracle Whip Spread can be used interchangeably as a multipurpose base for creating signature spreads, sauces and dressings. Both provide a tasty, creamy base, but there are slight ingredient and flavour differences that will yield different flavour profiles in the end product.

Kraft Mayo Real Mayonnaise:
  • Neutral balance of tanginess, sweetness and saltiness with savoury undertones
  • Less sweet finished product
  • Pairs well with ingredients that are already sweet
Kraft Mayo Calorie-Wise Real Mayonnaise:
  • A better-for-you addition
    to an operator’s menu
55% less calories than our regular Kraft Mayo Real Mayonnaise
Kraft Mayo Real Mayonnaise:
  • More pronounced, sweeter, tangier, more savoury flavour
  • Excellent for creating a finished product that highlights sweet flavours
64% less fat than regular Kraft Mayo Real Mayonnaise
Kraft Calorie-Wise Miracle Whip Spread
  • 42% less fat than our original Miracle Whip Spread
  • 25% less calories than our original Miracle Whip Spread

“Immigration, global travel, the internet and food TV have worked together to set the table for this explosion of global flavour in the west,” says Kraft Foodservice Corporate Chef Kira Smith."

“From a flavour perspective, the desire for adventure can be seen in some of the flavours that are on trend as they push the envelope a little bit. For example, we have seen increased interest in spicy flavours present in many global cuisines and sour or fermented flavours like Greek yogurt and kimchee.”

It’s important to keep pace with those who are seeking new experiences or flavours, as well as offering new takes on familiar favourites for diners who may be less adventurous2.

How to add global flavours with Kraft Mayo Real Mayonnaise and Kraft Miracle Whip Spread

“Simple back-of-house customization really opens up the possibilities,” says Chef Kira. “By adding a few different ingredients, you can have a unique end result. You can tailor the flavours and prep amounts you want using what you already have on hand or with other ingredients that can serve a number of applications in house.

For example curry paste – can be added to Kraft Mayo Real Mayonnaise or Kraft Miracle Whip Spread and can also be used in marinades, soups, stews, and more.”

One of the advantages of using Kraft Mayo Real Mayonnaise or Kraft Miracle Whip Spread as a base ingredient for new flavours, is that you do not have to commit to bringing in cases of a new spread or sauce.
Modernize some popular menu offerings and create new on-trend flavours: TO 1 CUP OF EITHER Kraft Mayo Real Mayonnaise or Kraft Miracle Whip Spread ADD THE FOLLOWING…
Chef Kira Smith’s top tips for getting the most from Kraft Mayo Real Mayonnaise and Kraft Miracle Whip Spread

In addition to the classic ‘straight from the jug’ spread usage as a sandwich spread, dip base or binder for bound salads (‘as is’ or with ‘+1s and +2s’), experiment with their full potential as a base or flavour enhancer where you can.

marinades

Use as the base for a wet rub for marinating

Roasted Masala Spiced Port with Root Vegetables Roasted Masala Spiced Port
with Root Vegetables
dips

Use as an ingredient in heated dips.

Hot Artichoke Dip Hot Artichoke Dip
marinades

Use as a binder and source of moisture in stuffing mixtures.

Roasted Masala Spiced Port with Root Vegetables Mini Fresh Salmon Cakes with Cucumber Aioli
dips

Add as a finisher to soups or stews for a hit of sweet and tangy flavour.

Hot Artichoke Dip Curried Cauliflower & Chickpea Stew
Inspired by the versatility of these iconic brands? Click here and get even more ways to use them to enhance your menu.
  1. http://www.restaurantcentral.ca/trendsfactorsCanadasfoodserviceindustry.aspx.
  2. Technomic Canadian Flavour Consumer Trend Report, December 2013