It seems that comfort food is king today—and given the times, it’s easy to understand why. Of course, most breakfast favourites lean toward comfort, giving operators an easy win there. But delivering on consumer values still matters. When looking at restaurant brands that succeed in the breakfast space, a common thread weaves through their breakfast strategies, reflecting consumer values today:1
Boasting the decadent flavour of roasted hazelnuts, skim milk and cocoa, it contains no palm oil, no artificial colours and is low in saturated fat. Nut butters have claimed their stake on breakfast menus, with 83% of users spreading it on toast or bread and 50% enjoying it before 9 a.m.2 Kraft Hazelnut Spread taps into comfort and nostalgia—two drivers behind the chocolate-hazelnut spread mania—particularly for Millennials, according to the 2019 Technomic MenuMonitor.
Available in portion cups, Kraft Hazelnut Spread answers the demand for convenient, on-the-go breakfast and snacking.
When developing breakfast recipes that answer today’s call for comfort and familiarity, feature the brands that Canadians know and love. Kraft Table Spreads make it easy for diners to customize every bite.
Using those four guideposts—freshness, new flavours, quality and responsible sourcing—to help guide a successful breakfast menu, consider the breakfast formats that may offer the easiest pathway to success. These are the top 6 growing food categories at breakfast.3
1. NPD Group, CREST® YE September 2019 2. Mintel 2019 3. NPD Group, CREST® YE September 2019