MAKE AN IMPRESSION
Leverage brand awareness and offer guests their favourites
“IT’S EVERYBODY’S FAVOURITE”
David Deane, Wing ’n It
David Deane is the president of Wing ‘n It, a casual family concept with 18 locations across Canada. He’s been a loyal Kraft Heinz customer since opening up this wing-centric concept more than 10 years ago.
Deane makes sure Wing ‘n It’s customers know that that the restaurant sources Kraft Heinz products. Heinz Ketchup is proudly served at each table. “It’s been a no-brainer for us since we opened because we know the value of that brand awareness,” he says.
“Heinz Ketchup is the number-one recognized ketchup brand.
By offering it as a tabletop condiment, we’re ensuring that our customers receive a quality product from a brand they know and love.”
Wing ‘n It is leveraging the power of brand recognition in its KD Bites menu promotion, featured on both its regular menu as an appetizer and on its kids’ menu, served with french fries and Heinz Ketchup.
“Everyone loves KD Mac and Cheese so we’re confident these two items are going to be popular,” says Deane. “For adults, it plays into nostalgia. We all grew up with it. It’s a fun appetizer to share. And for kids—what’s not to love? It’s everyone’s favourite.”
Fun-sized and poppable, KD Bites
star cheesy Kraft Dinner on the inside and a craveable crispy coating on the outside.
He says the back-of-house staff appreciates the product’s ease of prep—simply deep fry from frozen until golden and crispy. “KD Bites are user friendly, quick and easy.”
BRAND LOVE =
VALUE PERCEPTION
Give your guests the flavours they crave by featuring the brands they love. Use the power of calling out trusted brand names on your menu. Consumers love our iconic brands! Make that brand equity work for you by sourcing Kraft Heinz products, then incorporating them into your promotions and/or menu descriptions.
Ipsos Polls, 2019 and 2020Consumers Say...
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Heinz Ketchup
Kraft Dinner Mac & Cheese
Philadelphia Cream Cheese
Renée’s Refrigerated Salad Dressing
Kraft Peanut Butter