Leverage brand awareness and offer guests their favourites
Wing ‘n It is leveraging the power of brand recognition in its KD Bites menu promotion, featured on both its regular menu as an appetizer and on its kids’ menu, served with french fries and Heinz Ketchup.
“Everyone loves KD Mac and Cheese so we’re confident these two items are going to be popular,” says Deane. “For adults, it plays into nostalgia. We all grew up with it. It’s a fun appetizer to share. And for kids—what’s not to love? It’s everyone’s favourite.”
He says the back-of-house staff appreciates the product’s ease of prep—simply deep fry from frozen until golden and crispy. “KD Bites are user friendly, quick and easy.”
Give your guests the flavours they crave by featuring the brands they love. Use the power of calling out trusted brand names on your menu. Consumers love our iconic brands! Make that brand equity work for you by sourcing Kraft Heinz products, then incorporating them into your promotions and/or menu descriptions.Ipsos Polls, 2019 and 2020
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