Burgers are a menu standard for a reason—so many diners absolutely love them. To make yours stand out from the competition, understanding the consumer mindset today is critical. Translating modern burger trends can also give you a competitive edge. Now is the time to roll out seasonal burgers or limited-run burgers. Technomic underscores the importance of burger innovation, pointing to a consumer who is craving adventure after primarily preparing food at home for the last few years. It also stresses the need for customizability and a range of options, making variety a key component of a modern burger strategy.
*2021 Technomic Canada Burger Consumer Trend Report
Whether you go the traditional route and stuff the burger with cheese, or turn it into a brunch burger with a toad-in-the-hole-style egg—stuffed burgers play beautifully on Instagram.
Mini burgers, or sliders, are popping up on menus, offering diners variety, snackability and value.
Simple yet craveable, the smashed patty delivers salty, crispy edges and a juicy center. To differentiate your burger, strategic use of signature condiments is key here.
What moves your guests to order that burger? Understanding their preferences and building out your offerings from there makes good sense:
Burgers are a good overall value
Burger is included as part of a combo meal
Burger can be customized
Restaurant offers different types of burgers
Restaurant offers a signature type of burger
Technomic asked 1,000 consumers who eat burgers which of these factors were most important to them when deciding which restaurant or other foodservice location they will order a burger from.
Technomic reports that brand is important to consumers,
with 24% strongly agreeing that brand-name
condiments are important to them and an
additional 35% somewhat agreeing.
Here are quick ideas on how to add trending flavours to burger builds, using Canada’s favourite ketchup as an easy base:
Sweet Chili Sauce
White Truffle Oil
Richardson Ultimate Korean Barbecue Sauce
Richardson Ultimate Barbecue Smoky Sauce
Red Chile Flakes
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