A Winning

Condiments

Name: A Winning Condiments Strategy
Brand: Kraft Heinz
SKU: 000000031

Strategy

Smart ideas on how to cross-utilize go-to pantry items across the menu

Originality in flavour pairings can pay off in repeat traffic, delighting customers with creative, engaging menus. Operationally, it’s important to find strategies that allow for differentiation without overtaxing back of house or needing to bring in a host of specialty products. If your pantry is set up for success, changing up the menu doesn’t have to be hard. Use a condiment strategy, building off the fact that they are pantry staples. They’re also conduits of flavour. Start with a foundation of brands that are tried, tested and true, giving you building blocks for creativity. Add trending spices and other ingredients to achieve a world of differentiating flavours.

Cross Utilization for the Win

Today more than ever, product versatility provides critical operational benefits. Consider the advantages of broadly appealing, multi-use condiments—like Kraft Mayo Real Mayonnaise, Kraft Miracle Whip, Heinz Mayo and Renée’s line of refrigerated aiolis: Roasted Garlic, Chipotle, and Jalapeño Lime Aioli. By using any of these products as base ingredients, there’s no need to bring in a case of a new spread or sauce. Instead, simply embellish the product with a few simple add-ins, depending on the application.

Star Staples

Kraft Heinz Foodservice carries a diverse portfolio of creamy condiments, ideal for signature sandwich spreads, dips, bound salads and more.

Heinz Mayo

Crafted to taste like homemade, with a thick, rich and creamy texture

Kraft Mayo
Real Mayonnaise

A neutral balance of tanginess, sweetness and saltiness with savoury undertones

Kraft Miracle
Whip Spread

A more pronounced, sweeter, tangier flavour, excellent for creating a finished product that highlights sweet flavours

Roasted
Garlic Aioli

Classic aioli made with roasted and chopped garlic

Chipotle Aioli

Creamy aioli made with chipotle peppers and a hint of garlic and onion

Jalapeño
Lime Aioli

Creamy aioli made with jalapeño peppers with a hint of garlic and lime

Signaturize your staples

Use Kraft Mayo, Renée’s Aioli or Miracle Whip in the spreads, drizzles or dressings in any of these menu items, giving them differentiating flavour twists with quick, easy moves.

FORM

Sandwiches
Wraps

Burgers

Bowl Builds

Slaws

Dipping
Sauces

Thai

scallions + red Thai curry paste + lime juice and zest

greek

minced black olives + garlic

Mexican

minced Serrano pepper + honey

Turkish

harissa + ras el hanout

Italian

pesto + lemon zest

Korean

gochujang + minced ginger

Spicy Maple

maple syrup + cayenne pepper

Argentinian

chimichurri + jalapeño

Wasabi

wasabi + yuzu

FLAVOR

Thought Starters

Here are other trending flavours paired with mayo, broken out by how familiar versus adventurous they are, according to Technomic Ignite Menu national food trends data, Q3 2021 - Q3 2022.