From sweets to snacks, this fan favourite is an all-star pantry staple

Peanut butter’s versatility provides chefs with a winning advantage. In the realm of sweets, it serves as a foundation for classic favourites like peanut butter pie and chocolate peanut butter brownies. But its potential extends far beyond traditional snacks and desserts, from coconut ice cream ribboned with peanut butter and caramel to peanut butter-miso cookies. On the savoury side, this creamy spread pairs beautifully with spices, vinegars and seasonings, along with a host of funky, spicy and tart ingredients, allowing chefs to craft flavourful marinades, dressings and sauces. From satay-inspired peanut sauces to savoury peanut-based stews, the possibilities are endless.

Kraft Peanut Butter is a familiar favourite with consumers, boasting a 50-plus year history in Canada. Made with high quality dry-roasted peanuts to bring out the best flavour and aroma, it’s available in bulk or single-serve formats. Below, find the latest industry insights about peanut butter, along with trending ideas on how to maximize Kraft Peanut Butter across your menu.

Canadians love
Kraft Peanut Butter
with a perfect

brand awarness
breakfast
breakfast

Thai Toast

Kraft Peanut Butter + sambal
+ fresh cilantro + fresh lime
+ thick-sliced bread

Toast bread, then spread on
peanut butter, add a dash of hot
sauce and sprinkle with cilantro;
finish with a squeeze of lime

snack
snack

Pad Thai Loaded Fries

Kraft Peanut Butter + honey
+ Sriracha + lime juice + garlic
(whisked, then sautéed)

Spread fries on hotel pan then top
with sauce and Monterey Jack
cheese; bake; garnish with green
onion and crushed peanuts

dinner
dinner

Peanut Butter-Honey- Chile-Glazed Wings

Kraft Peanut Butter + honey
+ soy sauce + sesame oil + garlic
+ sambal (whisked, then sautéed)

Toss wings in sauce; refrigerate
for 2-3 hours, then bake; garnish
with green onion

dessert
dessert

PB&J Cheesecake

Kraft Peanut Butter and
Philadelphia Cream Cheese
cheesecake batter + grape
jelly + graham cracker crust

Top the cheesecake batter with a
layer of grape jelly, then bake;
finish with a crumble of peanuts

fastest growing

Chocolate arrow 200%

Tortilla arrow 100%

Blackberry arrow 50%

Pecan arrow 50%

Açai Berry arrow 33%

Here are more trending flavours paired with peanut butter, broken out by how familiar versus adventurous they are, according to Technomic Ignite Menu national food trends data, Q1 2022 - Q1 2023.

Inception
(adventurous)

Espresso

Rice

Salted Caramel

Angus Beef

Bacon Jam

Beans

Broth

Brown Rice

Ahead of
the curve

Bacon

Beef

Cheddar

Onion

Tomatoes

Avocado

Beets

Black Cherry

Proven
favourites

Chocolate

Strawberry

Jams

Banana

Chocolate Chip

Fudge

Toast

Vanilla

Snacks that pack a protein punch and help fuel the day are on trend today. Here are flavours paired with peanut butter on modern menus, again, broken out by how familiar versus adventurous they are, according to Technomic Ignite Menu national food trends data, Q1 2022 - Q1 2023.

Inception
(adventurous)

Bell Peppers

Carrots

Chickpeas

Garlic

Hummus

Jalapeno Pepper

Peppers 50%

Pickles 50%

Ahead of
the curve

Chipotle
Mayonnaise

Mayonnaise

Potato

Sweet Potato
Fries

Proven
favourites

Apple

Pineapple

Yogurt

Fruits

Juice

Mango

Pineapple Juice

Strawberry

Vanilla

Agave

satisfy
satisfy

Available in bulk or single-serve formats. Get the peanut butter your customers love.

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