With more consumers looking for flavour adventure and flexibility, it’s imperative that your bar bites and appetizer section is dynamic. First, flavour adventure: About one-third of consumers say that unique or ethnic flavours play a strong role in their appetizer (31%) and small-plate (35%) purchasing decision. Second, they seek out flexibility in portions, allowing them to customize their dining experience and match their appetites1.
According to Technomic, value and craveability drive appetizer and small-plate purchases.
Think of bar bites, small plates and appetizers like speed dating. Your diners can play the field without committing to one flavour experience, helping them explore new combinations.
Rely on Kraft Heinz products to help you execute—from spicy sauces and creamy bases to flavour-forward dressings.
Here are three menu trends we’re tracking in this exciting category.
More and more diners are seeking out global flavour discovery, and they’re particularly open to it when those flavours are paired with familiar favourites.
consider Mexican to be mainstream, and most would order it at least occasionally2
Look for riffs on traditional bao, meat skewers, noodle dishes and deep-fried snacks3
Consumers increasingly order ethnic foods and flavours. Mexican and Asian flavours such as cilantro, ginger and jalapeño, in particular, are growing on menus4
Clean, bright flavours that accentuate fresh fish and shellfish, coupled with a casual, approachable presentation, are driving this menu trend.
of consumers are more interested in trying new flavours than they were a year ago5
The trend that sees reinvented or upgraded fan favourites is as strong as ever, with flavour-forward innovation marking success here.
We can help, with six ways to kick up your wing sauce, plus two of our favourite wings recipes.