Bowl ‘Em Over
Bowls offer big opportunity on today's menus.

The meal-in-a-bowlconcept can be a home run for restaurants, where flavour building is the order of the day. “Innovation around modern bowl builds continues at a dizzying pace, with concepts of all kinds tapping into their potential for menu stardom,” says Eliza Amari, special projects editor for Flavor & The Menu, a national foodservice publication.

competitive edge

Bowls, often with rice, noodles or grains as their base, can offer substantial
menu differentiation. THEY...

  • encourage

    trial because of

  • deliver

    freshness cues
    as they’re generally
    heavy on produce

  • ensure

    that the customer
    leaves feeling
    full and satisfied

flavour payoff

When developing bowl builds, it’s important to amp up both flavour and textural play. Rely on the sauces and dressings family of products from Kraft Heinz for on-trend, flavour-forward and familiar profiles.

Here, the build sees poké (pronounced “poh-kay”), marinated tuna or salmon and various toppings, served over rice. It relies on Renée's Asian Sesame Vinaigrette for its savoury, complex flavours that highlight the fish beautifully.

tuna-poke-recipecard tuna-poke-datapoint

Our chefs tap into the craveability of Korean barbecue by topping brown rice with thinly sliced beef coated in Richardson Ultimate Korean BBQ Sauce. Add kimchi, green onions, cucumber, carrots and a sunny-side-up egg, then spike it all with Richardson Ultimate Sriracha Sauce.

korean-rice-recipecard korean-rice-datapoint

Flavour and satisfaction meet in this wholesome bowl build, starting with a base of black and red quinoa made craveable with Diana Sauce Pad Thai and topped with salmon brushed with Diana Sauce Thai Sweet & Spicy. Round it out with edamame, carrots, purple cabbage, cilantro, peanuts and bean sprouts.

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Regional flavours, especially barbecue, help differentiate your menu. This satisfying bowl combines brown rice and pinto beans topped with pulled pork tossed in Heinz Carolina Vinegar Style Tangy BBQ Sauce, Kraft Shredded Tex-Mex Cheese, corn, coleslaw dressed with classic Kraft Coleslaw Dressing and bread and butter pickles. It’s finished with a creamy drizzle of Renée’s Buttermilk Ranch Dressing.

southern-bbq-recipecard southern-bbq-datapoint

If you’re looking for a nutrient-rich menu offering that still delivers craveable flavour, consider this power bowl: ancient grains of farro and quinoa topped with baby kale, chickpeas, cranberries, beets, sweet potato and pumpkin seeds. Renée’s Sweet Onion Vinaigrette provides a delicious harmony of sweet and savoury.

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the secret’s in the sauce

Modern bowl builds thrill diners with complex flavours and textures. Satisfying bases such as ancient grains and potatoes. Signature touches like pickled vegetables and crispy garnishes. But sauce is the key. Whether you’re looking to pull from the global pantry—featuring the hot flavours of Korea, Thailand or India—or going for a mashup of familiar flavours like regional barbecue, Kraft Heinz can help.

bowled over

Discover a few more bowl builds that might be right for your operation—all developed with flavour in focus.

12017 Technomic Inc, Canadian Consumer Flavour Trend Report  2 2017 Technomic Inc. – Menu Monitor

32017 Technomic Inc, Canadian Consumer Flavour Trend Report  4 2017 Technomic Inc. – Menu Monitor

5Technomic 2016 Canadian Soup & Salad Consumer Trend Report

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