Warm up your menu (and sales) with trending flavours
There’s big opportunity in the soup category today for operators who can answer the demand for high-quality, unique soups that don’t diminish the value proposition. According to Technomic’s 2018 Canadian Soup & Salad Consumer Trend Report: “Soup maintains the potential to drive sales. It’s familiar to a majority of guests and adapts well to trends around seasonality, ethnic flavours and snacking.” Success, we think, lies in the balance of offering both familiar profiles and more adventurous ones.
Innovation here is worth the effort—soups hold great profit potential—especially when operators can confidently rely on ready-made products.
"I visit certain restaurants specifically because I enjoy the soup they offer"
That’s up from 29% in 20151.
The average menu price of a 9-oz. serving of soup is $5.50 and the average food cost is only approximately $1.25.
60% of consumers are HIGHLY LIKELY to order soups with ethnic flavours2. TrueSoups features a number of ethnic-inspired soups—ready to heat, garnish and serve:
all of our soups are made with...
Make sure you’re giving your guests familiar profiles—with fan-favourite flavours
in quality soups, slow-simmered for a delicious result every time. Chef Francisco
soups are wholesome and satisfying, Simply add milk or water, depending on
SKU, for a taste of homey, classic soup your guests will know and love.
Technomic calls out the grab-and-go sector as a growing opportunity. Many of today’s consumers are looking for quick, convenient options—ready-to-serve soups play beautifully in that space.
5 high-impact garnishes
Add flavour-forward finishes to help differentiate your soup offerings.
herbed or spiced croutons
pickled hot peppers
drizzle of pesto or flavoured oil
roasted and spiced cauliflower florets
1 2018 Technomic Inc., Canadian Soup & Salad Consumer Trend Report
2 Technomic's 2017 Canadian Ethnic Food & Beverage Consumer Trend Report