Soup Season

Warm up your menu (and sales) with trending flavours

There’s big opportunity in the soup category today for operators who can answer the demand for high-quality, unique soups that don’t diminish the value proposition. According to Technomic’s 2018 Canadian Soup & Salad Consumer Trend Report: “Soup maintains the potential to drive sales. It’s familiar to a majority of guests and adapts well to trends around seasonality, ethnic flavours and snacking.” Success, we think, lies in the balance of offering both familiar profiles and more adventurous ones.

soup
can help
drive

traffic
profits

Innovation here is worth the effort—soups hold great profit potential—especially when operators can confidently rely on ready-made products.

39% agree with:

"I visit certain restaurants specifically because I enjoy the soup they offer"

That’s up from 29% in 2015¹.

The average menu price of a 9-oz. serving of soup is $5.50 and the average food cost is only approximately $1.25.

global solutions

60% of consumers are HIGHLY LIKELY to order soups with ethnic flavours². TrueSoups features a number of ethnic-inspired soups—ready to heat, garnish and serve:

Awesome Thai:

Thai-inspired soup packed with complex layers of lemongrass, red pepper, basil and chicken flavour, with a hint of spice
White Bean & Chimichurri Steak:

hearty steak and white bean soup simmered with tomatoes, onions, leeks and carrots, finished with traditional “chimichurri” flavours such as parsley, cilantro, oregano, garlic, extra-virgin olive oil and red wine vinegar
Chicken Coconut Curry:

shredded chicken breast steeped in a blend of curry, lemongrass and ginger with red pepper, tomato, carrot, onion and spinach
santa fe tortilla:

tomatoes and garlic simmered in a rich chicken broth spiced with cumin, ground peppers and stone-ground corn flour finished with bell peppers and cilantro

all of our soups are made with...

classic comfort,too

Make sure you’re giving your guests familiar profiles—with fan-favourite flavours
in quality soups, slow-simmered for a delicious result every time. Chef Francisco
soups are wholesome and satisfying, Simply add milk or water, depending on
SKU, for a taste of homey, classic soup your guests will know and love.

Classic Chicken Noodle:

broad and curly noodles, big chunks of juicy chicken and cut pieces of carrots and celery in a savoury chicken broth
Cream of Broccoli:

creamy soup flavoured with aged American cheese and other mild seasonings, topped off with tender broccoli
Creamy Tomato Bisque:

red, ripe tomatoes in a creamy, delectable broth flavoured with spices and just a touch of sweetness
Vegetable Beef & Barley:

colourful blend of tomatoes, carrots, celery, green beans, corn and peas with ground beef and barley, all in a tomato-and-beef-flavoured broth

grab go

Technomic calls out the grab-and-go sector as a growing opportunity. Many of today’s consumers are looking for quick, convenient options—ready-to-serve soups play beautifully in that space.