Heat Wave

Name: Heat Wave
Brand: Kraft Heinz
SKU: 100141300023

Find out what consumers want, along with easy ways to add heat to your dishes.

Canada’s love affair with heat continues to inform on-trend foodservice menus. From chipotle, Buffalo sauce and habanero to Sriracha, sambal and harissa, heat can drive excitement around bar bites, sides and mains. Today, the trend leans toward complexity of flavour rather than scorching heat. Below are quick, creative ideas on how to deliver modern heat on your menus.

3 reasons to make it hot

Technomic, in its 2017 Canadian Flavour Consumer Trend Report, notes: “This interest is encouraging operators and suppliers to incorporate spicy flavours into a Greater variety of cuisines, which in turn is leading to more complex spicy flavour profiles, rather than just pure heat.” Technomic also shares the following insights:

Spicy flavours continue to TREND UP
on Canadian menus
Nearly half of consumers say they PREFER VERY SPICY SAUCES
MORE CONSUMERS today say they use hot sauce on a variety of foods

Nothing carries heat better than condiments. We tapped our corporate chef, Thomas Heitz, for signature sauces and dips that pack a serious punch. He started with staple ingredients from Kraft Heinz—Barbecue Sauce, Ranch Dressing and Mayonnaise—then added trending ingredients for memorable, craveable menu items.