Kraft Hockeyville is an annual restaurant promotion that parallels the retail contest. In the retail contest—sponsored by
Kraft Heinz, the National Hockey League and the NHL Players’ Association—consumers vote for a chance to help their communites to win big money for hockey arena improvements as well as the opportunity to host an NHL preseason game in their rink. In the restaurant promotion, operators run a
Kraft Hockeyville menu—limited-time offerings (LTOs) that feature
Kraft Heinz products. When guests order from that special menu, they’re entered for a chance to win tickets to a Stanley Cup finals game.
“It’s a fantastic way to deepen ties with the community—everyone here loves hockey so the menu creates a lot of excitement,” says Deane. Celebrating community and Canada’s love of the game makes for a winning combination.
“We were happy to have our brand connected to Kraft Hockeyville,” says Godfrey
“We jumped at the opportunity.”